Pip Usmar

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It’s like the brain of each animal is preloaded with certain rules for behavior, and when it comes across an exaggerated version of that rule, it lights up like a Christmas tree. Scientists refer to these exaggerated cues as supernormal stimuli. A supernormal stimulus is a heightened version of reality—like a beak with three red dots or an egg the size of a volleyball—and it
Atomic Habits: An Easy and Proven Way to Build Good Habits and Break Bad Ones
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