Atomic Habits: An Easy and Proven Way to Build Good Habits and Break Bad Ones

by James Clear

four-step model of habits—cue, craving, response, and reward

But in order to make a meaningful difference, habits need to persist long enough to break through this plateau—what I call the Plateau of Latent Potential.

As the saying goes, the last mile is always the least crowded.

When you can’t win by being better, you can win by being different.