The 2nd Law of Behavior Change is make it attractive. ■ The more attractive an opportunity is, the more likely it is to become habit-forming. ■ Habits are a dopamine-driven feedback loop. When dopamine rises, so does our motivation to act. ■ It is the anticipation of a reward—not the fulfillment of it—that gets us to take action. The greater the anticipation, the greater the dopamine spike. ■ Temptation bundling is one way to make your habits more attractive. The strategy is to pair an action you want to do with an action you need to do.
