The inversion of the 2nd Law of Behavior Change is make it unattractive. ■ Every behavior has a surface level craving and a deeper underlying motive. ■ Your habits are modern-day solutions to ancient desires. ■ The cause of your habits is actually the prediction that precedes them. The prediction leads to a feeling. ■ Highlight the benefits of avoiding a bad habit to make it seem unattractive. ■ Habits are attractive when we associate them with positive feelings and unattractive when we associate them with negative feelings. Create a motivation ritual by doing something you enjoy immediately
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