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Kindle Notes & Highlights
by
James Clear
Read between
November 23 - December 28, 2023
changes that seem small and unimportant at first will compound into remarkable results if you’re willing to stick with them for years.
Goals are about the results you want to achieve. Systems are about the processes that lead to those results.
This is the meaning of the phrase atomic habits—a regular practice or routine that is not only small and easy to do, but also the source of incredible power; a component of the system of compound growth.
Most people don’t even consider identity change when they set out to improve. They just think, “I want to be skinny (outcome) and if I stick to this diet, then I’ll be skinny (process).” They set goals and determine the actions they should take to achieve those goals without considering the beliefs that drive their actions. They never shift the way they look at themselves, and they don’t realize that their old identity can sabotage their new plans for change.
True behavior change is identity change. You might start a habit because of motivation, but the only reason you’ll stick with one is that it becomes part of your identity.
The more you repeat a behavior, the more you reinforce the identity associated with that behavior. In fact, the word identity was originally derived from the Latin words essentitas, which means being, and identidem, which means repeatedly. Your identity is literally your “repeated beingness.”
It is a simple two-step process: Decide the type of person you want to be. Prove it to yourself with small wins.
There are three levels of change: outcome change, process change, and identity change. ■ The most effective way to change your habits is to focus not on what you want to achieve, but on who you wish to become. ■ Your identity emerges out of your habits. Every action is a vote for the type of person you wish to become. ■ Becoming the best version of yourself requires you to continuously edit your beliefs, and to upgrade and expand your identity. ■ The real reason habits matter is not because they can get you better results (although they can do that), but because they can change your beliefs
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The process of building a habit can be divided into four simple steps: cue, craving, response, and reward.
In summary, the cue triggers a craving, which motivates a response, which provides a reward, which satisfies the craving and, ultimately, becomes associated with the cue. Together, these four steps form a neurological feedback loop—cue, craving, response, reward; cue, craving, response, reward—that ultimately allows you to create automatic habits. This cycle is known as the habit loop.
The process of behavior change always starts with awareness. Strategies like Pointing-and-Calling and the Habits Scorecard are focused on getting you to recognize your habits and acknowledge the cues that trigger them, which makes it possible to respond in a way that benefits you.
The sentence they filled out is what researchers refer to as an implementation intention, which is a plan you make beforehand about when and where to act. That is, how you intend to implement a particular habit.
The simple way to apply this strategy to your habits is to fill out this sentence: I will [BEHAVIOR] at [TIME] in [LOCATION].
The Diderot Effect states that obtaining a new possession often creates a spiral of consumption that leads to additional purchases.
The 1st Law of Behavior Change is make it obvious. ■ The two most common cues are time and location. ■ Creating an implementation intention is a strategy you can use to pair a new habit with a specific time and location. ■ The implementation intention formula is: I will [BEHAVIOR] at [TIME] in [LOCATION]. ■ Habit stacking is a strategy you can use to pair a new habit with a current habit. ■ The habit stacking formula is: After [CURRENT HABIT], I will [NEW HABIT].
Small changes in context can lead to large changes in behavior over time. ■ Every habit is initiated by a cue. We are more likely to notice cues that stand out. ■ Make the cues of good habits obvious in your environment. ■ Gradually, your habits become associated not with a single trigger but with the entire context surrounding the behavior. The context becomes the cue. ■ It is easier to build new habits in a new environment because you are not fighting against old cues.
The inversion of the 1st Law of Behavior Change is make it invisible. ■ Once a habit is formed, it is unlikely to be forgotten. ■ People with high self-control tend to spend less time in tempting situations. It’s easier to avoid temptation than resist it. ■ One of the most practical ways to eliminate a bad habit is to reduce exposure to the cue that causes it. ■ Self-control is a short-term strategy, not a long-term one.
act.17 It is the anticipation of a reward—not the fulfillment of it—that gets us to take action.
He was also employing temptation bundling to make his exercise habit more attractive. Temptation bundling works by linking an action you want to do with an action you need to do. In Byrne’s case, he bundled watching Netflix (the thing he wanted to do) with riding his stationary bike (the thing he needed to do).
The 2nd Law of Behavior Change is make it attractive. ■ The more attractive an opportunity is, the more likely it is to become habit-forming. ■ Habits are a dopamine-driven feedback loop. When dopamine rises, so does our motivation to act. ■ It is the anticipation of a reward—not the fulfillment of it—that gets us to take action. The greater the anticipation, the greater the dopamine spike. ■ Temptation bundling is one way to make your habits more attractive. The strategy is to pair an action you want to do with an action you need to do.
The culture we live in determines which behaviors are attractive to us. ■ We tend to adopt habits that are praised and approved of by our culture because we have a strong desire to fit in and belong to the tribe. ■ We tend to imitate the habits of three social groups: the close (family and friends), the many (the tribe), and the powerful (those with status and prestige). ■ One of the most effective things you can do to build better habits is to join a culture where (1) your desired behavior is the normal behavior and (2) you already have something in common with the group. ■ The normal
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Exercise. Many people associate exercise with being a challenging task that drains energy and wears you down. You can just as easily view it as a way to develop skills and build you up. Instead of telling yourself “I need to go run in the morning,” say “It’s time to build endurance and get fast.”6 Finance. Saving money is often associated with sacrifice. However, you can associate it with freedom rather than limitation if you realize one simple truth: living below your current means increases your future means. The money you save this month increases your purchasing power next month.
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The inversion of the 2nd Law of Behavior Change is make it unattractive. ■ Every behavior has a surface level craving and a deeper underlying motive. ■ Your habits are modern-day solutions to ancient desires. ■ The cause of your habits is actually the prediction that precedes them. The prediction leads to a feeling. ■ Highlight the benefits of avoiding a bad habit to make it seem unattractive. ■ Habits are attractive when we associate them with positive feelings and unattractive when we associate them with negative feelings. Create a motivation ritual by doing something you enjoy immediately
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The 3rd Law of Behavior Change is make it easy. ■ The most effective form of learning is practice, not planning. ■ Focus on taking action, not being in motion.
Habit formation is the process by which a behavior becomes progressively more automatic through repetition. ■ The amount of time you have been performing a habit is not as important as the number of times you have performed it.
Human behavior follows the Law of Least Effort. We will naturally gravitate toward the option that requires the least amount of work. ■ Create an environment where doing the right thing is as easy as possible. ■ Reduce the friction associated with good behaviors. When friction is low, habits are easy. ■ Increase the friction associated with bad behaviors. When friction is high, habits are difficult. ■ Prime your environment to make future actions easier.
Habits can be completed in a few seconds but continue to impact your behavior for minutes or hours afterward. ■ Many habits occur at decisive moments—choices that are like a fork in the road—and either send you in the direction of a productive day or an unproductive one. ■ The Two-Minute Rule states, “When you start a new habit, it should take less than two minutes to do.” ■ The more you ritualize the beginning of a process, the more likely it becomes that you can slip into the state of deep focus that is required to do great things. ■ Standardize before you optimize. You can’t improve a habit
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The inversion of the 3rd Law of Behavior Change is make it difficult. ■ A commitment device is a choice you make in the present that locks in better behavior in the future. ■ The ultimate way to lock in future behavior is to automate your habits. ■ Onetime choices—like buying a better mattress or enrolling in an automatic savings plan—are single actions that automate your future habits and deliver increasing returns over time. ■ Using technology to automate your habits is the most reliable and effective way to guarantee the right behavior.
The 4th Law of Behavior Change is make it satisfying. ■ We are more likely to repeat a behavior when the experience is satisfying. ■ The human brain evolved to prioritize immediate rewards over delayed rewards. ■ The Cardinal Rule of Behavior Change: What is immediately rewarded is repeated. What is immediately punished is avoided. ■ To get a habit to stick you need to feel immediately successful—even if it’s in a small way. ■ The first three laws of behavior change—make it obvious, make it attractive, and make it easy—increase the odds that a behavior will be performed this time. The fourth
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But perhaps the best way to measure your progress is with a habit tracker.
The first mistake is never the one that ruins you.7 It is the spiral of repeated mistakes that follows. Missing once is an accident.8 Missing twice is the start of a new habit.
This is sometimes referred to as Goodhart’s Law. Named after the economist Charles Goodhart, the principle states, “When a measure becomes a target, it ceases to be a good measure.”9 Measurement is only useful when it guides you and adds context to a larger picture, not when it consumes you. Each number is simply one piece of feedback in the overall system.
One of the most satisfying feelings is the feeling of making progress. ■ A habit tracker is a simple way to measure whether you did a habit—like marking an X on a calendar.
Habit trackers and other visual forms of measurement can make your habits satisfying by providing clear evidence of your progress. ■ Don’t break the chain. Try to keep your habit streak alive. ■ Never miss twice. If you miss one day, try to get back on track as quickly as possible. ■ Just because you can measure something doesn’t mean it’s the most important thing.
The inversion of the 4th Law of Behavior Change is make it unsatisfying. ■ We are less likely to repeat a bad habit if it is painful or unsatisfying. ■ An accountability partner can create an immediate cost to inaction. We care deeply about what others think of us, and we do not want others to have a lesser opinion of us. ■ A habit contract can be used to add a social cost to any behavior. It makes the costs of violating your promises public and painful. ■ Knowing that someone else is watching you can be a powerful motivator.
The secret to maximizing your odds of success is to choose the right field of competition. ■ Pick the right habit and progress is easy. Pick the wrong habit and life is a struggle. ■ Genes cannot be easily changed, which means they provide a powerful advantage in favorable circumstances and a serious disadvantage in unfavorable circumstances. ■ Habits are easier when they align with your natural abilities. Choose the habits that best suit you. ■ Play a game that favors your strengths. If you can’t find a game that favors you, create one. ■ Genes do not eliminate the need for hard work. They
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The Goldilocks Rule states that humans experience peak motivation when working on tasks that are right on the edge of their current abilities. Not too hard. Not too easy. Just right.
The Goldilocks Rule states that humans experience peak motivation when working on tasks that are right on the edge of their current abilities. ■ The greatest threat to success is not failure but boredom. ■ As habits become routine, they become less interesting and less satisfying. We get bored. ■ Anyone can work hard when they feel motivated. It’s the ability to keep going when work isn’t exciting that makes the difference. ■ Professionals stick to the schedule; amateurs let life get in the way.
“I’m an athlete” becomes “I’m the type of person who is mentally tough and loves a physical challenge.” ■ “I’m a great soldier” transforms into “I’m the type of person who is disciplined, reliable, and great on a team.” ■ “I’m the CEO” translates to “I’m the type of person who builds and creates things.”
The upside of habits is that we can do things without thinking. The downside is that we stop paying attention to little errors. ■ Habits + Deliberate Practice = Mastery ■ Reflection and review is a process that allows you to remain conscious of your performance over time. ■ The tighter we cling to an identity, the harder it becomes to grow beyond

