Human behavior follows the Law of Least Effort. We will naturally gravitate toward the option that requires the least amount of work. ■ Create an environment where doing the right thing is as easy as possible. ■ Reduce the friction associated with good behaviors. When friction is low, habits are easy. ■ Increase the friction associated with bad behaviors. When friction is high, habits are difficult. ■ Prime your environment to make future actions easier.
