We end up on a seesaw of feeling envy and then trying to make others envious. “It’s like we’ve learned so well from the advertisers over the years, we’re marketing experts ourselves, and now we just know how to curate and market our own lives, without any conscious process. We just culturally learn it.” So you display your life on Instagram and in conversations as if you are the Chief Marketing Officer of Me, “not trying to get other people to buy anything other than the idea that we’re awesome and worthy of envy ourselves. You know?”
