If a company believes in a culture where everyone gets a say and decisions are made by committee, it will attract like-minded employees. But if that company tries to adopt a more autocratic or combative approach, it will have a very hard time getting employees to go along with it. Change like that not only goes against what the company stands for, it goes against its employees’ personal beliefs. That’s a tough road. The smart approach is to ponder and define what sort of culture you want at the outset of your company’s life. And the best way to do that is to ask the smart creatives who form
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