In his 2013 Founders’ Letter1 Larry Page noted that “over time many companies get comfortable doing what they have always done, with a few incremental changes. This kind of incrementalism leads to irrelevance over time, especially in technology, because change tends to be revolutionary, not evolutionary.” Larry was concerned that as we were slowing down, becoming more process-driven, and acting like a big company, we ran the risk of realizing our worst possible fate: becoming irrelevant.
