More precisely, dieting means learning not to eat when you are hungry, preferably by learning to ignore those feelings of hunger. You mainly try to tune out the start-eating signal, but the start and stop signals are intertwined, so you typically lose touch with the stop-eating signal, too, particularly if the diet tells you exactly how much to eat. You eat by the rules, which works fine as long as you stick to them. But once you deviate from the rules, as just about everyone does, you have nothing left to guide you. That’s why, even after downing a couple of big milkshakes, dieters and obese
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