walking over to the Sega Ninja cabinet to size up my opponent. Its illuminated marquee had the word NINJA printed on it in large stylized yellow and orange letters, with the smaller SEGA logo underneath it. But on the monitor, the title appeared as SEGA NINJA.
Imagine Huck Finn discussing the font choices of like a bounty poster. “The word ‘Wanted’ was printed in all capitol, black letters along the top of the page. It was a serif font, but I didn’t know exactly which one. Just below that, the name ‘Jim’ had been printed with a different letter size, slightly smaller than the first, but larger than the rest of the description at the bottom of the page, below a crude sketch of the man who had saved my life. It reminded me of a cowboy story, because it was just the kind of thing the scrappy protagonist would find nailed to a wall in one of those dusty sheriff’s offices. But now I was the scrappy protagonist.” Mark Twain really missed his chance at literary greatness by not including something like that.
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