Sharing your thoughts and opinions is a great way to build up your public profile and reputation as an expert. You can write about your own work, but it doesn’t have to end there. Potential subjects include: Reflections on your work, or projects you’ve worked on Advice, how-to guides, handy tips and dos and don’ts Interviews with other people in your industry Your opinions on events, changes and trends in your industry Your reviews or analyses of other work in your industry.

