LinkedIn posts. (That’s the shorter posts that appear in the feed, not the longer articles that you click off to.) At 1300 characters, they’re just long enough to share a thought, a concept, an idea or a brief anecdote without getting bogged down in detail. They also get great engagement, and you can even attach images, movies or PDFs. Sometimes, I’ll publish a concise post on LinkedIn, and a longer version on my own blog.
