Gay marriage has all the potent therapeutic rhetoric and images on its side. It is about love. It is about happiness. It is about allowing two people to commit to each other. It is about acceptance. It is about inclusivity. And to oppose it is to be against all those things. Given the premises of expressive individualism, to be an opponent of gay marriage is to be more than just a sour-faced killjoy; it is to act out of irrational bigotry akin to that which motivates racists.