over the years, they’ve built a production process for these efforts that eliminates almost all informal interaction, allowing those involved to focus nearly 100 percent of their energy on actually performing the skilled work needed to keep the pipeline of high-quality content filled and flowing. The process starts with a shared spreadsheet. When Johnson comes up with an idea for a lesson, he adds a title and subtitle to the spreadsheet. Each row has a status column, which Johnson sets to “idea,” marking the lesson as still in the earliest stages of development.
