Instead of requiring you to navigate through menus on a computer screen to find some information, or send a message, or play some music, you can ask out loud for what you want, and the appliance will figure out what you need. In the context of a large organization, imagine if instead of wrangling a complex web interface to request a vacation or submit a grant proposal, you could just type into a chat window what you’re trying to do, and someone will stop by your office or call you to get the additional information they need.16

