One of Optimize’s more intricate processes, for example, involves the production of the daily lesson videos that get delivered to multiple platforms each morning. The work required for this production is substantial. Johnson is responsible for actually coming up with and writing the lessons. He’s also the person who delivers the lessons on camera for the video. But beyond this, other tasks lurk: the text versions of the lessons must be edited, the videos must be filmed, the film clips must be edited, and everything must be launched to multiple platforms at just the right time. Around a half
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