It’s absurdly ahistorical and shortsighted to assume that the easy workflows we threw together in the immediate aftermath of these tech breakthroughs are somehow the best ways to organize this complicated new type of work. Of course we didn’t get this exactly right on the first try—to have done so would have been exceptional. Once seen in this context, it should be clear that the efforts of this book have nothing to do with a reactionary rejection of technology. The
