The future of work is increasingly cognitive. This means that the sooner we take seriously how human brains actually function, and seek out strategies that best complement these realities, the sooner we’ll realize that the hyperactive hive mind, though convenient, is a disastrously ineffective way to organize our efforts. This book, therefore, should not be understood as reactionary or anti-technology. To the contrary, its message is profoundly future-oriented. It recognizes that if we want to extract the full potential of digital networks in professional settings, we must continually and
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