Juan Vasquez

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Frustration-Free Packaging is a customer delighter because the packages are easier to open. It’s good for the planet because it creates less waste. And it’s good for shareholders because, with tighter packaging, we ship less “air” and save on transportation costs.
Juan Vasquez
Interesting play between different costs to balance out with e.g. Logistic arrangements. It's All about tradeoffs.
Invent and Wander: The Collected Writings of Jeff Bezos
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