We priced all one hundred titles by visiting their superstores in both Seattle and New York City. It took us six hours in four of their different superstores to find all one hundred books on their list. When we added up everything we spent, we discovered that: At their stores, these one hundred bestselling books cost $1,561. At Amazon.com, the same books cost $1,195 for a total savings of $366, or 23 percent. For seventy-two of the one hundred books, our price was cheaper. On twenty-five of the books, our price was the same. On three of the one hundred, their prices were better (we
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