customer obsession rather than competitor focus, heartfelt passion for invention, commitment to operational excellence, and a willingness to think long-term. With good execution and a bit of continuing good luck, Marketplace, Prime, and AWS can be serving customers and earning financial returns for many years to come.
letter to convince stock holders and investors that their moves will make money. not only that their focus is on the customer and bezos makes sure to mention that as much as possible. good list of tools to keep mind of.
