Invent and Wander: The Collected Writings of Jeff Bezos

by Jeff Bezos

We humans coevolve with our tools. We change our tools, and then our tools change us.

Start with customers and work backward. Listen to customers, but don’t just listen to customers—also invent on their behalf.

High standards are contagious. Bring a new person onto a high standards team, and they’ll quickly adapt. The opposite is also true. If low standards prevail, those too will quickly spread.