Kelley

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He understands how to grab an audience and how to hold it. He knows the power of simple story lines with cartoon villains and overdrawn heroes. He knows the need for drama, conflict, comic relief, and resolution. And he knows that in our short-attention-span media environment, subtlety and nuance are the enemy. From the get-go, his outrageous schtick drew the cameras and allowed him to dominate a field of sixteen others.
You're Fired: The Perfect Guide to Beating Donald Trump
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