But a significant percentage of Americans just thought, There he goes again! I wonder what The Donald is gonna say on the show next week? My Hollywood friends have a name for this: they call it a Pre-Aware Title. A pre-aware title is something the audience is already familiar with. Think of the Lego movie. Even if you’ve never seen it, you know what Legos are. Or Iron Man XII: you know what you’re getting there.
