By the end of 2023, researchers predict, the global weight-loss market will be worth a staggering $278.95 billion worldwide.46 Despite overwhelming evidence to the contrary, American consumers seem too desperate for a miraculous, lasting weight-loss solution, and many of us are willing to pay top dollar for even moderate weight loss. No matter how damning the evidence against it, the weight-loss industry remains a juggernaut. It may just be too big to fail.
