Basing their work on older studies in the area of high and low context cultures, DeCapua and Marshall believed there are two types of cognitive thinking . . . “pragmatic” and “academic” orientations . . . for members of HC [high context] cultures with a pragmatic orientation, the meaning of messages must be embedded in context. The concept of “knowledge for knowledge’s sake” has no relevance because “knowledge” in an HC culture entails immediate relevance and/or application.646
