He witnessed how the preacher embodies the Word and “connects people with God in the sermon event.”933 Preaching in that situation did not necessarily involve study and analysis but creating an event, an experience, and an encounter with God. Anderson found, These rural Ethiopians thus generally approach life through participation in direct experience, and this reinforces an entirely different set of values than those found in the West. Most important, people share experiences together in community, rather than as individuals who learn through the solitude of reading a book.934