Kindle Notes & Highlights
Started reading
October 15, 2020
Binge worthy brands like Amazon®, Netflix®, and Starbucks®
use artificial intelligence (AI)
to keep you binge-watching an...
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They are customer-focused, and they make it easy to do b...
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brands that treat them like a caring friend,
A brand is the total of all the impressions a customer has had with your company.
Binge worthy brands create highly personalized experiences that grab the customer’s attention and keep them coming back for more.
the only way to build brand loyalty is to cater to your customers’ preferences.
Research what AI-powered solutions your competitors are currently using and how well those solutions are working for them.
decide what you need AI to do, you will be able to narrow down the search field.
Smartly.io
Shows brands which are to test and improve
Xinoah
Provides Cushman insights
Treat your customers like you would your grandmother: Call them at least once a week.
wisdom of the crowd”
Brands that stick to competing on price and product alone to serve today’s smartphone-tethered consumers, who have the world’s biggest online mall at their fingertips, risk becoming obsolete.
offers a seamless and highly personalized customer experience.
Every interaction with your company, from marketing to sales and customer service, has to be seamless and highly personalized.
think about ways that your business can use the past data of your customers to create highly personalized experiences that speak to their needs.
Treat your customers as individuals; if you won’t, another company will.
if you want to boost engagement in your social media campaigns, use AI to help you identify content that historically performs better with your audience.
