Putting all content behind a paywall isn’t likely to work well for creators or publishers, with the exception of a few heavy hitters (say, The New York Times). Similarly, micropayments—where consumers pay small sums for a specific piece of content, such as paying to unlock a specific article—don’t usually add up to much either (again, unless you’re The New York Times, and can play upon a reader’s fear of missing out). Micropayments make the transaction about content, rather than about creators, but because there is so much freely available, highly substitutable content they create decision
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