Ben Thompson, suggesting that subscriptions could be the future of local news, defines subscriptions as such: First, it’s not a donation: it is asking a customer to pay money for a product. What, then, is the product? It is not, in fact, any one article (a point that is missed by the misguided focus on micro-transactions). Rather, a subscriber is paying for the regular delivery of well-defined value. Each of those words is meaningful: Paying: A subscription is an ongoing commitment to the production of content, not a one-off payment for one piece of content that catches the eye. Regular
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