In “1,000 True Fans,” a blog post first published back in 2008 and now part of internet canon, the writer Kevin Kelly points to the value of a small, avid audience. In an updated version of this post, he writes, To be a successful creator you don’t need millions. You don’t need millions of dollars or millions of customers, millions of clients or millions of fans. To make a living as a craftsperson, photographer, musician, designer, author, animator, app maker, entrepreneur, or inventor you need only thousands of true fans. A true fan is defined as a fan that will buy anything you produce.327
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