Increasingly, our online worlds are being built by individuals, not just communities.‡ As one Reddit user observes, If you read reviews on Amazon, you’re mostly reading reviews written by people like Grady Harp. If you read Wikipedia, you’re mostly reading articles written by people like Justin Knapp. . . . And if you read YouTube comments, you’re mostly reading comments written by people like Justin Young. If you consume any content on the Internet, you’re mostly consuming content created by people who for some reason spend most of their time and energy creating content on the Internet. And
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