In Sarah T. Roberts’s Behind the Screen: Content Moderation in the Shadow of Social Media, she quotes Max Breen, a pseudonymous content moderator for an unnamed tech company, who notes that this kind of work is extremely non-fungible, even among human moderators: “I don’t think [outsourcing] works because . . . the culture is so dramatically different when you are trying to apply a policy that is based on [Western] culture.”300 Breen continues, “They tried outsourcing to India before I was there, and it was such a disaster that they just canceled it and said we have to do this all in-house.”
