It is perhaps not surprising that large corporations have caved in so easily to Social Justice pressure. Their overriding goal is, after all, to make money, not to uphold liberal values. Since the majority of consumers and voters in Western countries support the general idea of social justice, and since most people fail to understand the difference between social justice and Social Justice, large corporations sometimes find that it is astute public relations to give in, at least on minor matters that do not much affect the bottom line, to the demands of Social Justice activists.
