Other than being from Mexico, I struggled to make sense of what the callers had in common. Eventually, after some digging, I came to this: each had been a vocal proponent of Mexico’s soda tax, the first national soda tax of its kind. On its face, the soda tax made a lot of sense. Mexico is Coca-Cola’s biggest consumer market; it is also a country where diabetes and obesity kill more people than violent crime. But the tax had opponents in the soda industry, and clearly somebody working in government didn’t want their kickbacks getting cut off. Now it appeared that they were going to
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