Rashidat Odeyemi

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These are the benefits of sitting with the discomfort and ambiguity that arise during the creative process. In Julian’s case, this push outside of his comfort zone helped him build the muscle of believing in his own ideas. Instead of avoiding the discomfort of uncertainty, he grappled with it. Winston Churchill said, “When you’re going through hell, keep going.” There is no other, romanticized way around it. This is the rigor of the creative process.
The Creativity Leap: Unleash Curiosity, Improvisation, and Intuition at Work
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