If all we are doing is setting aside new departments or spaces that we designate as the space in which to innovate, then it is as if we are saying there is a separate time and space to be creative and to be productive. And that just is not so. Creativity is a productivity play. That is why it is essential for business, not just some frilly, extraneous add-on. Taking the leap to build an organization-wide creative capacity is the single best way to continually innovate.
