I’m a contrarian by nature. Tell me what most people are doing and what’s popular, and I will typically do the opposite. If everyone is zigging, I’m gonna zag. To me, what’s popular is average, it’s what’s common. Common things deliver common results. The most popular restaurant is McDonald’s, the most popular drink is Coca-Cola, the most popular beer is Budweiser, the most popular wine is Franzia (yeah, the stuff that comes in a box!). Consume those “popular” things and you’ll be part of the common, average pack. But that’s ordinary. There’s nothing wrong with ordinary. I just prefer to shoot
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