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Getting Whos involved in your goals is an investment. Often, we lack the commitment to make such an investment. We aren’t fully sold on our goals ourselves, so why would we include others in our goals? As will be shown throughout this book, it is actually the investment in Whos that strengthens your own commitment to your goals. As you get others involved, that action enhances your desire and motivation to get serious and get focused. You put yourself in a situation where you rise to a higher occasion, and where you have other people committed to helping you succeed.
Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork
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