The moral to the story: Don’t reach out to someone unless you have something meaningful to offer them. That “something” needs to be real and relevant, not just a compliment or flattery. True and real value. And if you want the relationship to continue, you must continue creating value. When creating relationships with Whos, ask yourself, “What’s in it for them?” When creating a vision, be sure that vision aligns with your Whos’ objectives and clearly helps them achieve what they personally want.
