CHAPTER TAKEAWAYS Focusing on How will greatly limit your ability to make money. Believing that doing all of the Hows yourself is noble is a limiting belief. It’s not noble. When you focus on How, it’s often based on a scarcity mind-set and cost avoidance. Trying to avoid costs by engaging in Hows will cost you and your future huge in the long run. By seeing Whos as an investment, rather than a cost, you can quickly 10X or more your income and revenue. By seeing Whos as an investment, rather than a cost, you can create transformational relationships, in which all parties give more than they
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