Rather than asking, “What’s in it for me?” which is the common question, Joe asks, “What’s in it for them?” Asking, “What’s in it for me?” is a terrible way to get access to people. It is impossible to create transformational relationships with this selfish “taker” mind-set. The “what’s in it for me” mind-set is transactional and small-minded and will only attract similarly transactional people.
