By having clear Success Criteria, meaning what has to be true when this project is finished, you can ensure your Who doesn’t get lost. At the same time, you give them full autonomy in how they make that Success Criteria real. Without clear boundaries, your Who will lose motivation. Boundaries and clarity create motivation. In order to be motivated, you need clarity and simplicity. Boundaries help clarify your path toward your desired aims. According to Expectancy Theory, one of the core motivation theories in psychology, motivation requires a clear and tangible outcome, as well as a path to
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