The originator of the Who Not How framework and primary author of this book—Dan Sullivan—didn’t write one word you’re about to read. He didn’t even see the book until it was almost done, and even then, his notes were short, and I took only some of them. Yet, the book is better than he would have written himself—even with help. And he’ll tell you it’s exactly what he wanted, perfectly positioned to help his ideal reader, you. How could this be? How could the person who created and mastered a concept not be the one to write the book? And why would he want to do it this way? Dan was living his
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