In psychology, the term “selective attention” describes the idea that as humans, we have an incomprehensible amount of data coming into our brain through our senses. However, our conscious mind filters the information and pays attention to the things that seem relevant or important. It is for this reason that when you buy a new car you start seeing the same model everywhere or why you can hear your name in the sea of noise in a loud room. Dan has a really good quote that captures the power of selective attention: “Your eyes only see and your ears only hear what your brain is looking for.”
