If you’re cost-minded, then by nature, you’re transactional and short-term focused. You’ll see Whos as a cost, which means you’ll never be able to create the brilliant collaborations that are possible. Whos, when selected properly to fit within your vision, are never a cost. Whos are an investment. If you’re investment-minded, then you will be transformational in your relationships, including the relationship you have with yourself. You’ll be long-term focused, having an increasingly growing vision of your future. You’ll see that by investing in Whos, your future can dramatically grow.