he presented me with an Impact Filter, the one-page document he gives to his “Whos” when he has a new goal (you’ll learn more about this in later). When he presented me with this document, Dan said: “Let’s do this. Here’s what success looks like. Here’s why this project is so important for us. Here’s what we gain if we succeed. Here’s what’s at stake if we fail. I’m here if you need me. Go!”