From Dean’s perspective, there are two types of problems in business: technical and adaptive. Technical problems are when the answer is already known. You just need to find out how to do it. For example, if you want to set up a WordPress website, that is a technical problem. There are tutorials, YouTube videos, and businesses out there that can help you solve that problem. With any technical problem, it’s optimal to ask, “Who can do this for me? Why?
