Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork

by Dan Sullivan

Connie came on board because when she read the Impact Filter, which clearly defined the vision and her role, she immediately identified with it. She knew she could do a brilliant job. The job was objective based and results focused: Get me on 200 podcasts in 2020. Make the process incredibly easy for me, so that the only thing I have to think about is showing up. Involved in completing that task was handling the key relationships, such as with the publicist at the publisher, and then doing all the pitching, scheduling, and back-and-forth with the various parties. When it came time to start doing the podcasts, all I had to do was look at my calendar and show up. From February 2020 on, I’d regularly wake up and have five podcasts scheduled that day. I’d have an e-mail in my inbox with all the links to where the podcasts would be recorded. I didn’t have to think about anything. No decision fatigue at all.